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Every person has at least some information or interest in information that they can potentially make money with.
When you sell your expertise in the form of a course, an online program, or some sort of book, you get paid to talk about stuff that makes you curious or which pushes you to investigate.
There are more passive versions of selling your expertise than active ones.
Let's be clear about something here before we begin:
Everybody is an expert (or "expert enough") in at least one body of knowledge.
It doesn't matter what it is.
Maybe you know how to sing a little bit better than everybody else, maybe you know your way around the basketball court, maybe you have discovered a way of running a little bit faster, or maybe you know how to make money with Twitter or Facebook.
Regardless of who you're dealing with, everybody has at least one area of expertise.